Why interviews are important for the employer

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[cs_content][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 0px;”][cs_row inner_container=”false” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]Job interviews aren’t only important for the person hoping to land their dream job, they are also an opportunity for companies to employ the best possible talent for their vacancies.

In order for companies to attract their industry’s leading staff, it is important that they make the interview a two-way process, showcasing the company’s best assets as well as getting to know about the interviewee’s talents.
To do this, employers need to:

1. Sell themselves
Strong candidates will ask a number of well-timed questions about the company throughout the interview. It is important for the interviewing panel to respond openly to these, viewing it as a conversation rather than interrogation.

Good managers will answer these questions thoughtfully and use them as an opportunity to sell the company and its merits to much sought after candidates.

2. Get their body language right
As an interviewer you are the ambassador for your company so your conduct and body language is important.

By keeping your palms open and upwards you can appear honest and engage better with the interviewee, helping them to relax. Leaning forwards, smiling and making face contact demonstrates your interest in them and their answers which will encourage them to open up more to you.

3. Be prepared
Don’t ask each candidate the same generic questions. Tailoring your questions to the strengths and weaknesses or previous achievements listed in their CV or application form can help you to really understand the individual. Generalised questions won’t give the interviewee much scope to sell themselves to you, so be prepared for each individual interview.

4. Do your research
In the same way that a candidate will use the internet to learn about a company before attending an interview, conducting your own research about the interviewee’s previous roles and companies at which they have worked will help you to build up a better picture of the person sitting in front of you.

Also, make sure you have done your research before the interview starts. Sneaky looks at their CV during the interview will show you have not put in the time before meeting them to understand why they are suited to your role.

5. Sell your company
Today’s jobs market is very much in favour of candidates, with strong and talented candidates sometimes being in the position of being able to choose between job opportunities. You need to promote the benefits of working for your company, selling your company ethos and culture, as well as giving confidence to candidates that you can add value to their career/experience and invest in their future development. Explain fully the details about their potential role and responsibilities – making your vacancy the one they strive for.

Just as you would expect a candidate to be prepared for an interview, by following these steps, you can help your company to stand out from others that person may be choosing between, helping you to employ the best talents around.[/cs_text][/cs_column][/cs_row][/cs_section][/cs_content]

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